22 June 2006

ADO.NET LINQ rebranding

This is getting old. First some smart guy decides to rename the WinFX trifecta as .NET 3.0. Now all the subsets of LINQ are getting rebranded as well. Someone inside Microsoft Marketing needs to get slapped. It's one thing when a product is rebranded after living under an obvious code name like Longhorn or Orcas. But when a name like WinFX is used repeatedly for a year, trademarked, and copyrighted then it should stay.


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